Marketing Committee

The Marketing Committee drives awareness for Women in Auto Care through marketing and advertising and promotes fundraising initiatives to support the growth of Women in Auto Care.

SPONSORSHIP PROGRAM – grow and maintain a strong sponsorship program to fund the Women in Auto Care, the Car Care Council and the Scholarship Program

MARKETING – drive awareness for Women in Auto Care activities and members’ achievements through traditional marketing, advertising and social media. Regular outreach with press releases and advertising to national media, manage and drive content through social media, leverage industry networks and partnership to drive awareness and support recruitment for new membership

COMMUNITY OUTREACH – assist the Car Care Council in marketing the bi-annual “Be Care Aware campaign”

AUTOMOTIVE COMMUNICATION AWARDS – encourage automotive companies to submit entries for the awards, review submissions and recognize the winners at our reception during AAPEX. This is a grand award recognized in the industry, with a large reception during AAPEX that drives awareness for the industry’s advertising and marketing but also for Women in Auto Care

Marketing Committee Chair Sarah Shelstrom Director of Media and Public Relations Integrated Supply Network

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